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Monday, January 7, 2008

Where The Buffalo Roam (splaxon.com)

The western plains, in the mid 1800's to the end of the 19th century, boasted herds of buffalo in the millions but from the wasteful western buffalo hunts, the herds dwindled down to a few hundred.

The new domain of the human buffalo; (two-footed bovine or homo sapien) is the world wide web and where the human buffalo roam online in the billions. My goal on this post is the attempt to explain online trails, that is, what is a hit, a page view, a visitor or visit to a website and online traffic as a whole. For the purpose of simplicity, we shall use my personal website as our example of describing what a "hit" is.

Please click on the splaxon.com "picture" below:



The link, circled in black, is a link on the home page of the splaxon.com website, which, when this link is depressed, it is called a "hit". The resulting page being loaded from the initial "hit", is called a
Page View


(See example below)



A visit is a visit to a website by someone surfing the web. A single visit can reult in hundreds of hits and hundreds of page views to a single website. Understanding what hits, page views, visits, 404 errors and partial page loads, will help those who are seeking to understand the patterns of website visitors and internet marketing.

The title of this posting is "Where The Buffalo Roam" as the increase of traffic on the world wide web is tremendous and from personal experience and analytics, I have found that the day of and after Christmas for the past five years, has seen a great increase in website traffic to my website. I have attributed this to logical thinking. I estimate that in the United States alone, there are 3 - 5 million new users on the internet in the day of and just after Christmas, as these many people will have received or will be receiving new computers as Christmas gifts. I then go to the most basic ISP's or web portals and observe the forums and chat rooms and lo and behold, the users themselves state that they are brand new to the internet and are seeking navigation help in their first online surfing experience. More to follow on this posting.

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